Could I ask you a few questions?

One component of my dissertation research is a pair of surveys. The purpose of the surveys is to find out how individuals and transportation agencies/organizations use social media. I want to understand how useful sharing transportation via social media is.

The survey targeted toward individuals is interested in the types of transportation information people consider best for sharing transportation information, what expectations (if any) they have of transportation agencies on social media, and how well they believe these agencies are using social media. If you’re interested in taking the survey and haven’t already, here’s the link: http://bit.ly/1eH28pa. Those who take either survey may also enter into a drawing to win one of two $25 Amazon gift cards!

The survey targeted toward agencies is interested if they use social media and why or why not, in what information they think is best to share on social media, if and how social media has affected their outreach strategies, and how well they believe they are doing in reaching their desired public. If by the off chance you’re at a transportation agency or organization and work in communications and haven’t already taken the survey, here’s the link http://bit.ly/182vw3X.

In February, the data from each of these sources will be analyzed statistically to hopefully derive what the best practices are in social media use for both agencies and the general public. By surveying both agencies and the public, understanding what is important to each group and what is feasible by each group, these best practices will hopefully be more meaningful than what has been developed so far.

Want to help? Share this post with everyone you think may be interested—social media users or not. If we understand what people need and what agencies are realistically capable of in austere time we can create a better informed transportation network!